Because PharmaFrontiers focus was on the cellular level of medicine, that became the visual motiff that would be carried out in both the print and online components. For their marketing folder, the core message of the company's process was to show the promise of adult stem cell therapy. By isolating a patient's own blood cells with PharmaFrontier's autologous cell therapy, many avenues of regenerative medicine became possible. To convey this message a number of production technique was used in combining metallic duotones of the blood sample medical illustration with the spot gloss 4-color renderings of the final differentiated cell lines that is possible with PharmaFrontier's unique process.