Family Services of Greater Houston, in partnership with Strake Jesuit College Preperatory, developed a pilot environmental marketing campaign to empower students to make their own decissions regarding drug and alcohol use. They needed a look and feel that would appeal to the younger segment of the Gen Y demographic, mainly males born between 1991 - 1995.

Stimulacra designed several look and feels of posters, flyers and web banners for Strake that could be rolled out over the course of two semesters.